Buster Bonney
You post links to your site in contextual advertising ads, thematic forums, social networks, emails, etc. You can determine the source of traffic using Google Analytics. However, analytics services do not provide detailed data about which particular page or which link the user clicked on. This information can be obtained using UTM tags.
What are UTM-tags
UTM tags (UTM, Urchin Tracking Module) are URL parameters that allow you to track channels, traffic sources, keywords, user devices, and other data.
UTM tag architecture
UTM tags are GET parameters. These are parameters that are added to the URL after the question mark and separated by the ampersand “&”. GET parameters are used to pass certain data to the server using a link.
Do you want to effectively manage contextual advertising and earn extra income without the extra time and effort? Create UTM tags.
How to create UTM tags
Correct syntax is important for UTM tags to work correctly. Consider phasing links with UTM tags using an example.
Consider an example of creating a UTM tag for ad 1:
- We indicate the advertising platform: https://whatever.hk
- We put a question mark: https://whatever.hk?
- We register the first required label – we indicate the traffic source as the value: https://whatever.hu?utm_source=google
- We put an ampersand: https://whatever .hk?utm_source=google&
- We register the second required label – we indicate the type of advertisement: https://whatever.hk?utm_source=google&utm_medium=search
- We put the ampersand https://whatever.hk?utm_source=google&utm_medium=search
- We prescribe the third mandatory label – indicate the name of the campaign: https://whatever.hk?utm_source=google&utm_medium=search&utm_campaign=patrnership
- We put the ampersand and write the first optional label – we set the ad number: https://whatever.hk?utm_source=google&utm_medium=search&utm_campaign=partnership&utm_content=ad1
- We put an ampersand and prescribe the second optional label – specify the keyword: https://whatever.hk?utm_source=google&utm_medium=search&utm_campaign=patrnership&utm_content=ad1&utm_term=ads_profit
The link with UTM tags for ad 2 is compiled using the same algorithm. The last two values ââwill differ from the first link – utm_term and utm_content (there will be a different ad number and keyword).
URL markup in Google Ads
There are two ways to add tags to Google Ads: manually and using a tracking template. The first option is time-consuming, so we recommend using tracking templates to quickly mark up your ads. They allow you to set labels at the account, campaign and ad group levels.
An example of a tracking template for setting up an advertising campaign:
{lpurl}? utm_source = google & utm_medium = cpc & utm_campaign = campaign-N & utm_term = {keyword}
Here is the final URL that is written in the URL bar of the ads themselves.
