Digitalization was actively developing even before the pandemic, now everything is happening even faster. The market has reached a turning point. We live in uncertainty, but a lot of indications are that e-commerce is getting more and more attention. The experience of our clients and examples of foreign companies indicate that online sales will grow in the B2B sector.
So what changes can we see?
The indicator of the importance of developing digital channels for B2B companies has also increased. For example, according to a survey, sales leaders believe that the importance of digital interaction has doubled today. At the same time, there are countries where they are rated even higher, for example, by representatives of companies in Spain and the UK – by about 3 times relative to pre-pandemic indicators. But in Japan and South Korea, this figure is less – the increased importance there is estimated only 1.5 times.
Most of the respondents noted that they felt the need for partners in digital interaction. This was a strong impetus for creating their own online platform.
Today, wholesale buyers also prefer companies that provide online sales and have convenient mobile applications. Already in mid-2020, buyers were ready to make a deal on their own, without the participation of managers, while the importance of the mobile application more than doubled compared to 2019.
The speed, transparency and experience of the company are the three things that buyers value the most. For example, for â of buyers, according to our observations, one of the important advantages when choosing a supplier is the possibility of live chatting. Live chat provides speed, transparency and allows you to see competence. Business needs to learn how to adapt to new changes, quickly learn to follow the trends of digital marketing, and respond quickly.
Although we canât predict the future, we can keep a close eye on the worldâs trends, watch out for what kind of infusion you bring. The only thing you can do is to be strong – to keep on becoming more powerful. Therefore, it is best to start adapting alternative advertising methods, experimenting, trying out new technologies and trying new digital methods for an effective marketing strategy.
